There are a few things more intoxicating than the smell of fresh bread baking in the oven. I have childhood memories of going to the local bakery to pick up fresh bakery supply for the house.
We all have such an eye for freshness when it comes to daily goodness - Milk, Eggs and Vegetables.. so much so that fresh bread (roti) is made everyday at home.
Packaged bread came to Indian urban households as comfort and quick food, specially for children…… and gradually became “double roti”. A roti that could last in the fridge for 5 days! A roti that the cafes put in the deep freezer and dished out sandwiches! A roti that got laced with chemicals and refined flours and sugar. A roti for children? A roti for health? No, the logic was failing.
The logic was failing for the new mother in me. Butter-bread but with better-bread. Where could I find it? Should I make it? I tried. Did a fantastic bread making course. Learnt about coarse grains and yeast and again smelt fresh bread. But then who will manage the gurgling baby with gooey dough rising for 4 hours!
It couldn’t be only my problem. Many mothers that I spoke to had similar issues. Almost every bread that I picked up had unreadable ingredients lasting 5 lines and occupying the entire back panel of the pack.
‘Rise. It is time to be a part of the solution' – said the mother inside me.
That’s how Paushtaa was born 4 years ago - with the sole objective of baking pure fresh breads everyday and making them reach households that needed to break the bad bread habit.
Its heartening to see the love that this intent that received. Paushtaa's imperfect looking, different tasting, crusty, whole grain breads, buns, paus and kulchas have given so many families new ways to eat the same meal without guilt.
And so much that we have learnt over the last 4 years needs to be shared.This blog is an attempt to carry Paushtaa's journey forward with customers and partners- to multiply the goodness that has incubated.
Looking forward to a lot of collaboration and enriching fact sharing about food, flavours, grains, packaging, health, fitness and lots more!
Drop me a line at firstname.lastname@example.org if you have any ideas to share. I would love to feature them on the blog (with due credits :))
Paushtaa breads are currently available in Delhi/ NCR. Check out the link for Where to buy?