Breaking Bread

There are a few things more intoxicating than the smell of fresh bread baking in the oven. I have childhood memories of going to the local bakery to pick up fresh bakery supply for the house.

We all have such an eye for freshness when it comes to daily goodness - Milk, Eggs and Vegetables.. so much so that fresh bread (roti) is made everyday at home.

Packaged bread came to Indian urban households as comfort and quick food, specially for children…… and gradually became “double roti”. A roti that could last in the fridge for 5 days! A roti that the cafes put in the deep freezer and dished out sandwiches! A roti that got laced with chemicals and refined flours and sugar. A roti for children? A roti for health? No, the logic was failing.

The logic was failing for the new mother in me. Butter-bread but with better-bread. Where could I find it? Should I make it? I tried. Did a fantastic bread making course. Learnt about coarse grains and yeast and again smelt fresh bread. But then who will manage the gurgling baby with gooey dough rising for 4 hours!

It couldn’t be only my problem. Many mothers that I spoke to had similar issues. Almost every bread that I picked up had unreadable ingredients lasting 5 lines and occupying the entire back panel of the pack.

‘Rise. It is time to be a part of the solution' – said the mother inside me.

That’s how Paushtaa was born 4 years ago - with the sole objective of baking pure fresh breads everyday and making them reach households that needed to break the bad bread habit.