Search

You are what you eat

Every mother makes the best food choice for her child. Care for nourishment is built into mom-programming because they know “You are what you eat”.



I actually didn’t hear this in English the first time, I heard it in Hindi.


”Jaisa Ann, Waisa Mann” summarized a Market researcher after speaking to 100 Indian mothers about their outlook towards food for children. The 22-year marketing trainee in me listened, and stored it for use later in life as a mom and then as an entrepreneur.


It’s quite interesting to see how a child’s relationship with food changes with age.


An infant squirms at the first few bites of solid food. It's only the mother’s prerogative to feed the infant who wants nothing but easy milk.


A ten-year old pre-teen is forever